Sell-side process

From first conversation to closing, in strict confidence.

Every sale is different, but the discipline is the same. Your name stays private until a qualified buyer has signed an NDA and you have approved the release.

1. 01

   Week 1

   Confidential consultation

   A private conversation about your goals, timing, price expectations and how discreet the process must be. Staff, guests and vendors are never told.

2. 02

   Weeks 1–3

   Valuation & exit readiness

   We review revenue, EBITDA / cash flow, add-backs, the lease, licenses and equipment, then show you the value range and what would raise it.

3. 03

   Weeks 3–5

   Buyer-ready package

   A confidential profile that names the category and county only, plus an information memorandum that is released solely after an NDA and advisor approval.

4. 04

   Weeks 5–12

   Private marketing to qualified buyers

   Targeted outreach to private equity, family offices, high-net-worth investors, multi-unit operators and The Agency One Rock international network. Proof of funds before any meeting.

5. 05

   As offers arrive

   Offers & negotiation

   Competing buyers keep the leverage with you. We negotiate price, structure, working capital, transition terms and lease assignment on your behalf.

6. 06

   30–90 days

   Diligence to closing

   We coordinate attorneys, accountants and landlords through diligence, lease and liquor license transfers, and the closing table.

Timeframes are typical and vary with the business, the lease, licensing and the buyer.