About
Built on relationships. Guided by experience.
Meet the full team
Fred Luberto, Founder & CEO
For more than 40 years Fred has built, operated, advised and grown hospitality businesses throughout New Jersey and New York, working with Fortune 500 companies, private aviation, luxury brands, developers, healthcare organizations, sports teams and high-net-worth families.
His organizations employed roughly 65 full-time staff and 50+ on-call professionals, serving thousands of corporate, social, aviation and event clients, anchored by multi-decade executive dining and corporate hospitality relationships with Fortune 500 organizations.
Today, through The Luberto Group and FML Hospitality Advisory, and in affiliation with The Agency One Rock, that operator experience is applied to brokerage, valuation, M&A, property management, succession and exit planning.
A lifetime in hospitality
Fred’s experience comes from building and running many hospitality businesses across catering, cafés, restaurants and corporate dining. He has managed the leases, staffing, daily operations and ownership transitions that buyers and sellers need to understand.
That experience helps us look beyond the asking price. We consider the cost of running the business, the reliability of its earnings and what a new owner will need to keep it performing.
Catering & events · In-flight dining · Corporate dining · Cafés · Restaurants · Estate & wedding venues
Fortune 500 & corporate hospitality
The relationships took decades to build.
Fred’s organizations provided long-running executive dining and corporate hospitality programs for national organizations. Those relationships depended on consistent service, discretion and careful attention to each client’s expectations.
Client names aren't published. References are shared privately, under NDA, at the same standard we keep for the businesses we sell.
Healthcare & life sciences
Executive dining, board catering and shareholder events run continuously for decades at one national headquarters campus.
Financial services & insurance
Daily executive dining, client entertainment and conference service for teams that measure hospitality in renewals.
Private aviation & travel
In-flight menus, crew catering and hangar hospitality for flights that never announce their passengers.
Consumer & luxury brands
Launch dinners, showroom openings and client evenings where the room has to look like the brand.
Media, sports & entertainment
Suite service, premiere dinners and championship-week hospitality for guests who have been everywhere.
Developers & family offices
Clubhouse openings, sales-gallery events and private dinners for families who buy the whole floor.
Hospitality teaches
Anticipating needs, building trust, managing every detail, and creating memorable experiences.
Our network
Affluent families, executives, developers, investors, operators, athletes and entertainers.
The Agency One Rock reach
International exposure, luxury marketing, and qualified buyers worldwide.