FML Hospitality Advisory

ABOUT FML HOSPITALITY ADVISORY

FML Hospitality Advisory, a division of The Luberto Group, is a boutique hospitality advisory platform specializing in hospitality growth, mergers & acquisitions, exit strategy, hospitality real estate, operational consulting, and strategic advisory.

Built upon over 40 years of ownership and operational experience, FML Hospitality Advisory works closely with restaurant owners, catering companies, wedding and event venues, hotels, motels, hospitality operators, hospitality investors, and hospitality-driven real estate owners throughout New Jersey and New York.

Our experience as owners and operators provides clients with a unique real-world perspective that extends far beyond traditional consulting or brokerage services. We understand the operational, staffing, financial, growth, branding, and succession challenges hospitality businesses face because we have lived them firsthand.

Testimonials

FML Hospitality Advisory provided valuable guidance for our restaurant growth strategy, operational systems, and long-term planning. Fred’s real-world hospitality ownership experience allowed him to identify opportunities that immediately improved both operational efficiency and overall guest experience.
— Jimmy
The Luberto Group and FML Hospitality Advisory understand hospitality from an ownership perspective. Their experience with events, catering, restaurants, and hospitality operations brought a level of insight and credibility that is difficult to find within the industry.
— Lynn D.
Fred’s hospitality background, relationships, and strategic guidance helped us better position our business for long-term growth and future sales opportunities. His understanding of operations, branding, client experience, and profitability made a major impact on our business.
— Henry W.

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Growth & Transition Experts

Our objective is to help clients:

Improve operational performance
Increase profitability
Expand revenue opportunities
Strengthen systems and infrastructure
Maximize enterprise value
Prepare for strategic growth or sale
Position businesses for successful transitions

Fred M. Luberto’s decades of hospitality experience created long-standing trusted relationships with affluent families, executives, entertainers, athletes, investors, developers, hospitality operators, and business owners throughout New Jersey and New York. These relationships provide a unique advantage when confidentially connecting hospitality businesses, hospitality properties, and investment assets directly with qualified buyers.

OUR APPROACH

Experience

Our team brings decades of hands-on hospitality ownership, operational leadership, event management, catering, restaurant, and advisory experience. We understand the operational realities of hospitality businesses and know how to effectively communicate value to prospective buyers, investors, and strategic partners.
Strategic Guidance

We guide hospitality owners through every stage of growth, operational improvement, acquisition, and exit planning while allowing owners to remain focused on the ongoing success of their business. Our role is to simplify complex processes, provide strategic insight, and help clients make informed long-term decisions.
Results

We take a proactive and relationship-driven approach to hospitality advisory and transactions. Through strategic positioning, targeted buyer outreach, operational improvement, and experienced negotiation, we help clients maximize enterprise value and achieve successful outcomes.

HOSPITALITY ADVISORY SERVICES

Valuation is often the first step in understanding the true enterprise value of a hospitality business or hospitality-driven real estate asset.

Our valuation advisory services provide restaurant owners, catering companies, event venues, and hospitality operators with a realistic understanding of value drivers, market positioning, operational strengths, growth opportunities, and potential exit timing.

HOSPITALITY VALUATION ADVISORY

This process may include:

Revenue and sales analysis
Catering and event revenue evaluation
Expense review and operational analysis
Adjusted cash flow review
Operational strengths and weaknesses
Market positioning assessment
Enterprise value considerations

Growth & Operational Strategy

We work directly with hospitality operators to improve business performance, operational efficiency, profitability, and long-term scalability.

Consulting services may include:

Restaurant growth strategies
Event and catering expansion
Wedding venue revenue development
Hospitality systems development
Staffing and operational structure
Cost control and profitability improvement
Customer service enhancement
Brand positioning
Event operations
Hospitality experience development

Mergers & Acquisitions Advisory

We advise hospitality owners and investors through acquisitions, strategic partnerships, expansion opportunities, and exit planning.

Our M&A advisory services focus on:

Hospitality acquisitions
Confidential business sales
Buyer sourcing
Investor relationships
Expansion strategy
Strategic partnerships
Transaction positioning
Enterprise value maximization

Pre-Sale Preparation

Preparing a hospitality business for market often begins well before a formal sale process.

Our pre-sale advisory services help owners:

Normalize financial performance
Improve operational systems
Enhance profitability
Strengthen staffing structures
Refine brand presentation
Increase buyer appeal
Organize operational and financial information
Position businesses for stronger valuations

Hospitality Real Estate Advisory

We provide advisory and brokerage services for hospitality-driven real estate assets including:

Restaurants
Catering venues
Wedding venues
Hotels
Motels
Country clubs
Hospitality mixed-use properties
Hospitality investment assets

Combining operational hospitality knowledge with real estate expertise allows us to evaluate hospitality properties from both an operational and investment perspective.

OUR HOSPITALITY ADVISORY PROCESS

Preparation

We begin with a comprehensive review of the hospitality business or asset including:

Operational structure
Financial performance
Revenue mix
Catering and event operations
Staffing structure
Brand positioning
Real estate considerations

Marketing & Positioning

We confidentially position hospitality businesses and assets to qualified buyers, investors, and strategic partners.

This process may include:

Confidential outreach
Buyer qualification
Investor engagement
Hospitality asset positioning
Marketing strategy
Buyer and investor presentations

Due Diligence Support

We help clients navigate the due diligence process by assisting with:

Information organization
Operational review
Buyer requests
Hospitality operational analysis
Financial coordination
Data management
Transaction support

Agreement & Closing Coordination

We work alongside legal counsel, accountants, buyers, sellers, and advisors to help guide transactions toward successful completion.

This may include:

Transaction coordination
Communication oversight
Negotiation support
Lease and operational review
Transition planning
Closing support

Preparation

Marketing & Positioning

Due Diligence Support

Agreement & Closing Coordination

Preparation

We begin with a comprehensive review of the hospitality business or asset including:

Operational structure
Financial performance
Revenue mix
Catering and event operations
Staffing structure
Brand positioning
Real estate considerations

Marketing & Positioning

We confidentially position hospitality businesses and assets to qualified buyers, investors, and strategic partners.

This process may include:

Confidential outreach
Buyer qualification
Investor engagement
Hospitality asset positioning
Marketing strategy
Buyer and investor presentations

Due Diligence Support

We help clients navigate the due diligence process by assisting with:

Information organization
Operational review
Buyer requests
Hospitality operational analysis
Financial coordination
Data management
Transaction support

Agreement & Closing Coordination

We work alongside legal counsel, accountants, buyers, sellers, and advisors to help guide transactions toward successful completion.

This may include:

Transaction coordination
Communication oversight
Negotiation support
Lease and operational review
Transition planning
Closing support

We Serve:

Restaurants Owners
Catering Companies
Wedding Venues
Country Clubs
Hotels
Hospitality Investors
Multi-Unit Operators
Family-Owned Businesses
Hospitality Real Estate Owners

Hospitality Business Valuation

Topics:

Restaurants Valuation
Catering Company Valuation
Venue Valuation
Exit Planning
Sales preparation

Work With Us

We collaborate with clients seeking thoughtful representation, hospitality insight, and long-term real estate and investment guidance.

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ABOUT FML HOSPITALITY ADVISORY

Testimonials

Growth & Transition Experts

OUR APPROACH

Experience

Strategic Guidance

Results

HOSPITALITY ADVISORY SERVICES

HOSPITALITY VALUATION ADVISORY

Growth & Operational Strategy

Mergers & Acquisitions Advisory

Pre-Sale Preparation

Hospitality Real Estate Advisory

OUR HOSPITALITY ADVISORY PROCESS

Preparation

Marketing & Positioning

Due Diligence Support